Role: Concept, Creative Direction 

︎︎︎I’m Here

Harnessing the power of digital OOH to help The Big Issue street vendors. We redesigned the iconic red jacket to incorporate geolocation beacons that tracked street vendor's movements when they walk along the street. When in range, the digital screens are triggered and point people in their direction – right down to how many metres away they are. Sales of the magazine increased by 400%, quadrupling the daily average of The Big Issue.