CHANGE THE REF/
SAVE US FROM THE USANEW YORK/
USA
LISBON/
PORTUGAL
D&AD/
PR
ONE SHOW/
2X OUTDOOR
An international wake-up call disguised as an adoption ad. This is the first american anti-gun campaign to go live outside the USA. Aired in London, Paris, Madrid and Lisbon, the campaign invites citizens of safer countries to adopt American children.
Created in memory of Joaquin Oliver, one of the victims of the Parkland shooting.